RBL Brand Agency
Work Placement
Identity • Strategy • Branding
A symbol of Confidence
Re-branding RBL to embody confidence and leadership in the branding world. This project reflects everything I learned while working with them, crafting a bold visual identity with a playful twist that captures their authority and fierce Identity.
My Process
Brief
Create a rebranding of RBL Design Agency incorporating everything I found important to the brand well working there.
Insight
They represent a symbol of Confidence and are a leading figure in the industry.
Solution
Using a symbol that represents confidence and leadership to create the new brands visual identity with a fun twist.
Athena, The
Goddess of wisdom
and courage
The Secretary bird,
a symbol of strategy
and victory
The Logo Mark
The logo design draws inspiration from the black feathers of the Secretary Bird, symbolizing confidence and knowledge. The arrangement echoes the feathered crest of Athena’s helmet, representing wisdom. The four feather shapes align with RBL’s core values: insight-led, transformative, confident, and reach.
The beak of the Secretary Bird is cleverly hinted at with the "l" in "rbl," while the "R" contains an eye-shaped hole, symbolizing insight. The bold, minimalist typeface reflects the agency’s powerful impact and simplicity in delivering branding solutions.
The new Rbl is still Professional & Strategic but now it’s…
fun! This rebranding represents what I found to be important to Rbl.
Brand Animation
This animation brings the new brand identity to life, showcasing its full visual language and design elements in motion.
*All stock footage is not mine and belongs to adobe stock*