Taza Cafe
Freelance Project
Identity • Strategy • Branding
My Process
Brief
Create a unique brand Identity for a new coffee store in Birmingham.
Insight
Pakistani culture has always emphasized community gatherings over chai, but coffee culture is booming among younger generations.
Solution
The branding for Taza is playful, contemporary coffee aesthetics with cultural nuances to reflect its dual nature attracting the target audience.
Savor Every Sip
Taza Café is about redefining the coffee experience by blending rich Pakistani heritage with a contemporary coffee culture. Our mission is to create a unique space where coffee lovers can enjoy high-quality brews, expertly crafted with the finest beans sourced from around the world.
While many traditional Pakistani establishments focus on tea, Taza Cafe invites you to explore the world of coffee. Our menu features an array of innovative beverages, each inspired by the diverse Flavors.
Bold Motion, Strong Identity
This motion piece showcases the core elements of Taza Cafe's brand identity, bringing together its vibrant energy, modern aesthetic, and cultural roots. From smooth transitions to bold typography, every frame reflects the essence of the brand—capturing the perfect blend of tradition and contemporary coffee culture.
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The Logo Mark
The logo features a typeface that subtly mimics the shapes of Urdu characters, paying homage to the cultural roots of the brand while remaining modern and accessible. Complementing the typography is a sleek, minimal line art icon with a hidden coffee bean at its center, symbolizing the heart of the brand.
Flowing line patterns, a mix of sharp and curved strokes, reflect the balance between tradition and innovation, while leaf-like shapes emphasize the natural essence of our offerings. This minimal, contemporary design resonates with an audience that appreciates both heritage and modernity.
Blending Past and Present
The Taza Cafe color palette features warm browns, soft greens, and subtle beige tones, reflecting the natural essence of coffee. The minimalistic design approach ensures a modern, clean aesthetic that resonates with contemporary audiences. The brand’s custom pattern—used across packaging—pays homage to Pakistani heritage, drawing inspiration from traditional motifs with a fresh, refined twist.
*All stock footage is not mine and belongs to adobe stock*